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Submitted by marison 1697d ago | news

Blue Dragon Campaign Wins Cannes Ad Award at Japan

Gamerscore doesn't get into the nuts and bolts of marketing, especially when it comes to things like awards, but this one is pretty cool.

They just learned that the Xbox team in Japan won a Gold Lion for the Blue Dragon 'Big Shadow' outdoor advertising at the Cannes Advertising Awards. This is one of the most prestigious award shows in advertising, so they're pretty proud of the team's creativity. (Blue Dragon, Industry, Xbox 360)

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