You think people are buying Halo and Modern Warfare for the story? True, Bungie and Infinity Ward have set the bar astronomically high, but if you're not going to devote significant resources to maintaining servers, balance, and an online community… why bother? Wake up, developers! (And you too, you bad-decision-making suits up top!) Multiplayer is more than a bullet point to be sandwiched in between "720p" and "Leaderboards" on the back of the box - it's not the Spanish language track on a DVD.