GameStop to educate consumers on digital content

US specialist retail giant, GameStop, is planning to educate its customers on the benefits of digital downloads for the games it sells, with COO J Paul Raines believing that DLC is "a good thing".

Speaking on a panel about the future of digital distribution at SMU's Game Business Law conference, Raines stressed that while developers and publishers may take a dim view of his company - labelling the $9 billion-a-year group as a 'behemoth' - GameStop was itself concerned by giant retailers like Wal-Mart in the United States, or a dozen game-selling firms in Europe.

"The only way a company like ours survives is being dedicated to the category," he explained, before detailing his views on DLC. "Downloadable content is a good thing because it enhances and extends games."

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