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EA's 'Go to Hell' Tag Could Be Cast Out

For the last nine months, Electronic Arts has been promoting the upcoming videogame release Dante's Inferno, based on Dante's first book of The Divine Comedy, with a campaign from Wieden + Kennedy telling gamers to "Go to hell." On the Super Bowl, an EA spot will instead inform viewers that "Hell awaits."

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LastDance2913d ago

PROTECT THE CHILDREN!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!

Raptura2913d ago

Will somebody please think of the children!!!

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