Traditional game publishers have begun taking the Faceook gaming space seriously, and Atari is among them. In October of 2009, the studio released its first social networking application: Atari Photo Sauce, a simple photo manipulation tool that thrives on interplay between Facebook friends.
Atari, in the midst of financial troubles, announced in 2008 its plans to refocus its primary efforts away from traditional big-budget console and PC games, and move towards social and online gaming.
Here, Atari London Studio development director Paulina Bozek about Atari's motivations to pursue the social space, the studio's process of conceiving its project, and what "You've been Photo Sauced!" means.