Eurogamer writes: "Whether we were developing the game for Save the Children or a puppy-killing Evil Mega Corp is irrelevant to me." Ste Curran, creative director at Zoe Mode, is adamant. "I still want to make something that people think is awesome. The aim wasn't to make a game as a half-hearted thank you to people for donating money to charity. It was to make a game that's worth every one of your 400 Microsoft Points, with the added warmhearted glow that comes with gaming philanthropy after purchase."