Critical Gamer writes: "I've always looked on with envy at the movie studios who can wheel out actors to promote their latest release" Capcom's head of UK marketing Stuart Turner told trade weekly MCV (issue 567, December 11th 2009). "Our talent are the programmers, artists, producers and other members of the development team, who can talk about their games at depth, but don't have the appeal of an actor".
What Turner means by that last statement of course, is that members of a development team don't have appeal for members of the public in general. People with a passion for gaming are often very interested in what these people have to say, particularly if it's something about an as – yet unreleased game. People with only a casual interest in gaming however couldn't care less what the developers have to say. They don't know or care who they are.