The high-def guru offers some advice for the high-def DVD format.
Phillip Swann, president of TVPredictions.com, says that HD DVD, the high-def DVD format, is now a long-shot to survive in its battle against Blu-ray.
Swanni makes this assessment after today's news that Blockbuster will carry Blu-ray discs exclusively in about 1,450 stores nationwide.
However, in a new video posted at TVPredictions.com, Swanni offers three actions that HD DVD supporters can take to continue to compete in the high-def DVD category.
1. Make a similar Blockbuster deal with another video retailer, such as Hollywood Video, or an online rental site, such as NetFlix.
2. Persuade one of the four major Hollywood studios that now support Blu-ray exclusively to back HD DVD.
3. Lower the price of the entry-level Toshiba HD DVD player to $99. (It's now $299; Toshiba is the leading supporter of the HD DVD format.)
In the video, Swanni says HD DVD is a long-shot to survive unless it can pull off at least one of the three actions in the coming months.