Kotaku: Sony Online Entertainment rallied its players in support of earthquake-ravaged Haiti last weekend, leveraging the allure of exclusive in-game items to raise $25,000.
MMO players are as charitable as they are in-game exclusive crazy, as SOE proved over the weekend. From January 15th to the 18th, players of EverQuest, EverQuest II, and Free Realms were invited to purchase special items from the games' in-game Marketplaces, with the company donating $10 for every item sold to the American Red Cross' aid efforts in Haiti. Players could choose from the Haiti Relief Plush Bear in EQ, the Protectors of the Faydark Crate in EQII, or Zando, the spiked T-Rex in family-friendly Free Realms. Items were sold for 500 Station Cash apiece, which equals around $5 in real money.