First Wii Black Box, Best Box Art Ever?

Nintendo plans to ship the first Wii game in a black box when it releases Zangeki no Reginleiv, a gory giant slaying action game, this February in Japan. Is Nintendo starting to give mature titles extra marketing push?

[indiemike]

First red for New Super Mario Bros. Wii, now black. What next? BLUE? Nah, sounds too crazy, even for Nintendo.

...Right?

On a serious note, I highly doubt they'll do this for North America. They take risks like this for Japan.

[IanCube]

Blue would be great for that upcoming Endless Ocean 2 sequel...afterall it is called "Forever Blue" in Japan.

[Sunny_D]

Why it got to be black, huh? Lol, j/k

[DigitalHorror81]

I want to point out that the Wii has made so much money--little of that money was from M rated games on Nintendo platforms, be it the DS family or the Wii. Developers know this too. Look at 360 and PS3. The more adult, 'hardcore' gamer platforms. These are where the "M" games flourish. While the DS and Wii may get more M titles in the future, they are not essential to the life of either. Just wanted to point that out.

[Seferoth75]

I wouldnt say M games flourish on PS3 with sales of Dragon Age, Bioshock, Borderlands and so many others bombing. You will not find games of that caliber bombing on Wii.

[IanCube]

@Seferoth75: Yeah its like that story recently about the WiiWare developer who said people should stop crying about poor sales of M titles and just make good games.

http://bit.ly/53PcJk

[Parapraxis]

You will not find games of that calibre on Wii.

...j/k....?

[pcz]

A one off black case is nice

[IanCube]

The D rating in Japan is liken to an M rating on ESRB here in the US, so maybe this is a sign Nintendo is starting to really give extra marketing thought to mature titles on Wii?

[indiemike]

Let alone the fact that this is a Nintendo-published title.

Idea: could Retro Studios be working on a sequel/next game in the series for Eternal Darkness: Sanity's Requiem?

Like I said, though, a mature game in Japan is one thing. Worldwide is another. Look at what happened with Fatal Frame IV.

[ScottBarkman]

As much as I would love to belive that - I find it hard to think Nintendo is starting get the picture... And even if they are... Too little too late. Not that I'm against Ninetendo, I just think there needs to be a major shift in theur marketing devision

[IanCube]

@indiemike I think this could totally go worldwide, don't Wii gamers everywhere complain about not enough mature titles?

[IanCube]

@ScottBarkman What would you want them to do to change their direction? Be specific.

[indiemike]

Yes, they do, but I don't think Nintendo cares that much.

See, I think their image in the US is much different than the image they maintain in Japan. They seem to keep a much more "clean" image in the US, which generally (as far as I understand) is a lot more sensitive to gory, mature games.

[GFahim]

that the new zelda wii game comes out in a GOLD case!

[qface64]

actually yeah just like the cold zelda cartridges

[Somnipotent]

we're excited for black? all my gamecube games come in black cases :)

[DigitalHorror81]

I remember saving up my spare change for Ocarina on 64... :-)

[FinalomegaS]

color coding cases for the casual buyers to be aware of the M rated ( D rated) games especially coming from Nintendo them self.

So when someone says, why is your kid playing X game. b b but it's from Nintendo. Did you not notice it's a black case duh, that's an M rated game ( .. what a moron). I didn't notice that, crap....

Sure nintendo will market the color coding so they can't be brought to court for a violent games and Jack Thompson... ( jury how you find the defendant? Nintendo is innocent as they have marketed and made sure that the average buyer and sellers have pointed out the black case are for the Mature titles). Jack anything else to add? DAMN YOU NINTENDO!!!! I was so close yet again!

N4G will point and tell jack... Loser ( again)

hmm was in the mood for some jack bashing lol ( M rated games)

[ChickeyCantor]

They were promoting the Black colored controllers with it.
So...that must be it?

[ChickeyCantor]

I have to say im really looking forward to this game.
The boxart looks great too,it has something classic.

[FinalomegaS]

Sidar.. That is IF they release it outside of Japan... =_=

[fatstarr]

i havent heard much about the game besides seeing the 3 vids and this boxart am i missing anything?

[Fierce Musashi]

My fingers are crossed, heels clicked and balls in agony because of my hopes for an American release.

[quantumriian]

I would really love to see this game release outside of Japan although I find it unlikely given past Nintendo-published mature titles like Disaster: Day of Crises and Fatal Frame IV (which I plan on importing given the non-modified-console patch that was recently made available).

Also, I believe the reason for the red box for New Super Mario Bros. Wii was to indicate that the title was particularly "special" or "important." So I could see this as a way to try and draw more attention to the title although I like what was said above about color coding mature rated titles, that would be a great thing to see implemented both as a way to draw more attention to and promote the titles and (sure) to "warn" people about the mature subject matter. Although I believe the latest study I heard quoted was that over 80% of parents are aware of the gaming classification system and of the ratings of their children's games which would obviously indicate that the "problem" is not that parents aren't aware that the games are rated mature.

The black looks great, I really hope to see this in the states (and abroad, I'd hate to be selfish).

[na-no-nai]

awesome. black case and hopefully it released in the us

[AnotherGamerUser]

This game looks freakin awesome! This is on the WII? Wow.

[infredible]

I think we are finally seeing Nintendo attempt to woo back hardcore gamers. It's fair to assume all this stuff nintendo has done over the past few day. Creating a players choice line and making more adult wii titles more visable by changing the box color will definitely be exported from japan in due time. Big N's got a fantastic lineup coming this year. What better way to make those more adult titles stand out then by making them stick out like sore thumbs among the slews of dumb games. Everyone knows black colored gaming items appeal to younger gamers who consider themselves "core". Nintendo is going to earn their keep as #1 system this gen yet. This is a good step in the right direction.

[pcz]

with a black case would have been perfect

[SinnedNogara]

I would say that MadWorld needed a redcase. The Conduit would have looked better. The Grinder would be perfect with a black case.

[SinnedNogara]

That was a very cool case. The game looked cool too.

Now let's hope MadWorld has a dark crimson case and Conduit 2 has a black case just like this game.