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MS explains Halo viral campaign

Microsoft has told Eurogamer that the Halo 3 viral marketing campaign we talked about earlier is called "Iris", and has furnished us with more details.

"'Iris' is a spiral campaign designed to take gamers on an incredible journey through the Halo Universe," a spokesperson for Microsoft told us. "Led by an 'unknown' hand, users will discover bits of previously unknown information about the Halos, the Flood, the Forerunners, and the true origins behind the Halo trilogy."

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eurogamer.net
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