Industry Gamers writes: "I'm well aware that making this claim is as close to heresy as declaring game consoles dead by 2012 was back in 2007, but as before my reasons for believing this are based on careful analysis of the facts and tremendous experience with online gaming over many years. The reason why this claim is true is simple and easily understood. The core value proposition of online gaming is fundamentally different from that of the console game world. Console games are sold on the promise of being great entertainment. The typical marketing budget for a console game is roughly 12.5% of its development budget. Those marketing dollars are spent buying the consumer perception that the contents of the box they buy will be a great game AFTER the consumer has plunked down $60 bucks for it."