DS hasn't won over women. Handheld gaming has.
Who would have thought that 42 per cent of PSP owners were women? Frankly, it's a startling statistic.
After all, Nintendo has repeatedly told the world it has broadened the demographic with DS and its Touch Generations marketing. The PSP figure however suggests much of this might be hot air. Among the younger generations at least, it seems gaming really is becoming gender-blind.