20°
Submitted by gaffyh 1834d ago | news

Double Fusion Snags Rights to In-Game ads for PS3 titles

Double Fusion, the leading in-game advertiser, today announced that 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its franchises for the PS3. (NBA 2K10, NHL 2k10, PS3)

gauntletpython  +   1834d ago
It's always crazy to hear how in-game ads are becoming more complex. With DVR and streaming TV online becoming more and more popular, you gotta think advertisers will be looking more towards incorporating ads into other media, like video games.
gaffyh  +   1834d ago
As long as the advertising isn't blatant, i.e. in the load screens, then I'm not bothered, but FNR4 had adverts in the load screens which were just annoying.
ThatCanadianGuy  +   1834d ago
- They obviously chose Sony Exclusives due to their superior quality compared to, let's say, 360 exclusives. -
BlaqGold804  +   1834d ago
I only have a ps3 but how did u come up with that? its 2ksports not s.e. 2k has bad ports on there sports games. thats a fact
ian72  +   1834d ago
I don't mind too much as long as the ads don't get in the way of the gameplay. If its used in game like in real life, on billboards in open world games or around the perimeter like football/soccer then its ok. But if it is blatantly put in my face then its wrong and shouldn't be allowed.
BlaqGold804  +   1834d ago
I Just hope......
The money is used to help 2k with there dooooooodooooooooooo severs and there bad ps3 ports.
giori   1834d ago | Spam

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
30°

Shelter 2 Has the Kittens You’ve Been Looking For

16m ago - Do video games need more cats? The answer is yes, and this video proves it. | PC
20°

Project Giant Robot Will Stomp To The West In The First Half Of 2015

17m ago - Nintendo has Project Giant Robot scheduled to come out in North America and Europe in the first h... | Wii U
40°

Will Bloodborne resurrect a dying breed of gamers?

41m ago - MWEB GameZone writes: "From Software’s Bloodborne, the spiritual successor of Dark Souls will res... | PS4
30°

Dying Light review - catridgereview

42m ago - "Dying Light is an exceptional lesson in trying, trying, and trying again. This not only rings tr... | PC
Ad

Far Cry 4 (XB1) Review

Now - Ken finds his inner tiger in Kyrat. | Promoted post
40°

Naruto Ultimate Ninja Storm 4 - Madara vs Hashirama 10 Minute Demo Gameplay

48m ago - The Full Demo of Madara vs Hashirama, in Naruto Ultimate Ninja Storm 4, Direct feed. | PC