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Submitted by gaffyh 1674d ago | news

Double Fusion Snags Rights to In-Game ads for PS3 titles

Double Fusion, the leading in-game advertiser, today announced that 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its franchises for the PS3. (NBA 2K10, NHL 2k10, PS3)

gauntletpython  +   1675d ago
It's always crazy to hear how in-game ads are becoming more complex. With DVR and streaming TV online becoming more and more popular, you gotta think advertisers will be looking more towards incorporating ads into other media, like video games.
gaffyh  +   1674d ago
As long as the advertising isn't blatant, i.e. in the load screens, then I'm not bothered, but FNR4 had adverts in the load screens which were just annoying.
ThatCanadianGuy  +   1674d ago
- They obviously chose Sony Exclusives due to their superior quality compared to, let's say, 360 exclusives. -
BlaqGold804  +   1674d ago
I only have a ps3 but how did u come up with that? its 2ksports not s.e. 2k has bad ports on there sports games. thats a fact
ian72  +   1674d ago
I don't mind too much as long as the ads don't get in the way of the gameplay. If its used in game like in real life, on billboards in open world games or around the perimeter like football/soccer then its ok. But if it is blatantly put in my face then its wrong and shouldn't be allowed.
BlaqGold804  +   1674d ago
I Just hope......
The money is used to help 2k with there dooooooodooooooooooo severs and there bad ps3 ports.
giori   1674d ago | Spam

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