Playstation Blog writes:
"Earlier this week, we saw this Tweet. Apparently Square Enix was parking their Final Fantasy XIII Twitter Tour Bus at three randomly Tweeted stops in nearby San Francisco. So, armed with a camera and a severe RPG craving, we made the trek to Best Buy SF to get in on the action. What did we find? Big-time Final Fantasy fans waiting out in the cold – many for a second or third time – to take a crack at a brand new Final Fantasy XIII demo with the new trailer debuting alongside the game.
We caught up with Klee Kuo from Square Enix who explained how the Twitter bus idea came about, including fan reactions and more. Honestly, it's incredibly awesome to see a huge game publisher getting on-board with grassroots social media (Thanks for the lead, taco trucks!) to involve fans months before release.
And hey, we suggest you follow Final Fantasy XIII on Twitter at twitter.com/PlayFFXIII. Because who knows where they'll be next."