Every two years, the game controllers of the world begin shaking in unison. Even the ones without rumble. It's nothing to do with rumble in fact, they're shaking and quaking, possible even belly-aching, because every two years the global population of game controllers sees a dramatic slump as its numbers are depleted in the wake of Olympic videogames. In an effort to increase their button bashing speeds to inhuman, steroidal levels, genocidal gamers everywhere destroy their pads and sticks using violent, and usually unsporting, methods. If you were a controller, you'd be scared right now.