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Study: 70 Percent Of Parents Use ESRB Ratings

The majority of U.S. parents who play games are aware of and also use video game content ratings from the Entertainment Software Rating Board, according to a new study released Thursday.

Activision Publishing and The Harrison Group's online survey of around 1,200 gamers and parents found that 70 percent of gaming parents "pay close attention to the ratings when purchasing a game for themselves or their families."

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gamasutra.com
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3018d ago