"SEGA has fully supported the Wii since day one and we continue to do so - it's no secret that we are close partners. Nintendo has done a masterful job of selling its vision and expanding the market. That said, it's a shared responsibility and opportunity for the whole industry to take advantage of the possibilities of the Wii. If we don't realize its true potential, we will have missed a great opportunity to expand creatively and that is what I was cautioning against in the Reuters interview. I'm not just putting the responsibility of innovation on Nintendo. It's on SEGA and all the publishers and developers as well to carry that flag."