NPD: 90 Percent Of Paid Game Purchases Were Physical In Q3

Digital distribution models continue to become more prevalent, but traditional physical purchases of console games are still dominant in the U.S., NPD Group said this week in its quarterly Games Acquisition Monitor report.

The tracking firm said that physical console game purchases -- both new and used -- accounted for 90 percent of all paid video game buys during calendar Q3, 2009 in the U.S. Meanwhile, 79 percent of games for portables, PC/Mac, mobile, and smartphones were bought in physical form.

NPD added that 70 percent of dual format (digital and physical) customers are under 35 years old; 46 percent of digital-only customers are under 35. "Dual format purchasers represent just 19 percent of all buyers but provide 40 percent of dollar volume," an NPD statement said.

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3251d ago