Capybara's Vella: iPhone's 99-Cent Push Is 'Frustrating And Terrible'

With an overabundance of games, it's well-known that the iPhone game market quickly became dominated by pressure for developers to adopt 99-cent price points in response to increasingly solidified consumer expectation -- and Capybara Games founder Nathan Vella calls that trend "the single most frustrating and terrible thing about App Store pricing."

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