Analysts: December 2009 Strong, But Down Year Over Year

When the NPD Group releases its U.S. console retail sale numbers for December 2009 this Thursday, the game industry will know exactly how it did in a challenging holiday season amid widespread speculation on the health of the market.

Even with all signs positive -- likely hardware sales increases, new revenue streams and good performance for key titles -- most analysts agree the industry's likely to show December down over the previous year on tough comparisons.

"With the close of the holiday shopping period, our channel checks indicated generally stable video game hardware and software sales through the end of December - still reflecting the challenging consumer environment, but with signs of life primarily at the high and low ends of the product spectrum," says Lazard's Colin Sebastian, who predicts December down 5-10 percent year over year.

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3256d ago
3256d ago