GI.Biz writes: "With the rise of World of Warcraft came an increase in the popularity of tools which enabled gamers to customise their own experiences - generally known as add-ons. Such modifications sprang up for all kinds of in-game activity, from combat to exploration, and such has been the popularity of some add-ons that Blizzard has incorporated solutions of its own into the default user interface.
One site to spot the trend early on and offer a platform for gamers to centralise their add-on requirements was Curse - originally a guild website which developed into a fan destination, before the company began to capitalise on its audience and expand its operations.
Since 2007 the company has raised USD 11 million in two rounds of funding, and branched out into other games and other sites. Here the CEO of Curse Inc, Hubert Thieblot, talks about the company's journey, how a passion can become a profitable business, and why he's looking forward to the rise of console MMOs."