The battle of the Blu-ray giants is set to kick in with Sony today rolling out a high end $1,300 dollar 24 frames per second Blu-ray player which will go head to head with the recently announced Pioneer player. However Sony has refused to put a price on a second Blu-ray player that they announced.
Instead Sony is set to wait to see what their competitors will do in the bottom end of the market. However Sony MD Carl Rose did tell SHN that he is prepared to go "low on price" if needed to grab market share. That low price could well be sub $499 Rose admits.