Playboy In Second Life

Hugh Hefner's adult entertainment empire becomes the latest high-profile company to set up shop in the virtual world.

A variety of businesses have already pitched up virtual offices in Linden Lab's social networking game Second Life, including Reuters, Dell, American Apparel, and Sky News. Recently the Swedish Institute also announced that the country was planning to open the first virtual embassy in Second Life, to raise awareness of Sweden amongst young people. (PC, Second Life)

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