The main round of next-generation video game rivalry is to start this weekend when Sony releases its PlayStation3 console in Seoul to compete against Microsoft's Xbox 360 - a battle that may benefit both.
The company had been a bit cautious in setting the sales goal in Korea, as it was conscious of the machine's relatively high price (518,000 won) and the Korean market's preference for PC-based games. But the consumers' anticipation was beyond Sony's expectation.
On Tuesday night, the company put 200 units on advance sale on a cable TV shopping channel. They were sold out in less than three minutes, leaving officials of Sony Entertainment Korea excited and baffled at the same time.