Early images of Sony's CES booth

"If you've even been to CES the you probably know that setting up Sony's booth must be a massive undertaking. The booth (and I use that term loosely, it's probably about half an acre) is positioned in a sweet spot at the rear corner of one of the Las Vegas Convention Center's massive halls. It holds all of Sony's product offerings, from gaming to televisions to mobile. That's a lot of stuff being showed
off by a lot of people. It's also where Sony hold's their press conference every year, one of the events that marks the start of the show."