Animal rights group PETA has awarded Electronic Arts a Proggy Award for 'Most Animal-Friendly Game 2009', thanks to The Sims 3's ability to create a vegetarian lifestyle for your Sims.
According to a PETA (People for the Ethical Treatment of Animals) statement, the organization's yearly Proggy Awards ("Proggy" is for "progress") "recognize animal-friendly achievements in commerce and culture."
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