It has been a long and winding road for Sony as the Playstation brand now surpasses its 15th birthday. For the most part, they have only seen ups during this time, with a slight downturn during the previous two years, which appears to be coming to end with the recent price cut, overabundance of unchallenged software titles, and greatly improved online experience. How did Sony turn it around? Obviously getting the price down is one of the key reasons, but another aspect I think that many will overlook (because the game industry is very short sighted) is Sony's preventative, future-proof methods software strategy. Sony has created an unbelievable network of interrelated and high quality first and second party developers that consistently produce exclusively for them. This is something that sets Sony apart from Microsoft and Nintendo, which in a software perspective are complete opposites in two very distinct ways. I believe this will help explain the holiday season's lack of exclusive titles for the PS3's competitors.