Is 1 vs 100 becoming a total failure?

Burn360: Earlier in the year we had a sneak peek at the Beta for 1 vs. 100. The concept was fun. Get together with your friends and play a live action game show from the comfort of your living room. This was a fun time when I thought I was eligible for prizes but when the rumors where squashed that no MS points were to be won, the nightly 1v100 sessions came to a halt fairly quickly. During this time we noticed that Microsoft was doing an excellent job of promoting the game through a reminder system when a game time was approaching on any given session I would check to see how many of my Live friends would be playing in a live session of 1 vs. 100 and the numbers were fairly staggering between all of our xbox live accounts roughly 20% would be playing the game, now this was during the beta, and with the new season starting back up we were interested to see if this would have carried over into the real live season out of the beta. With prizes thrown into the mix it seems like a shoe-in right?
If you use Twitter you may have noticed that your Major Nelson sent 20 twitter messages urging his followers to hop on and play tonight with tweets about the 1 vs. 100. While this is....