From the PlanetXbox360.com feature opinion-editorial:
"When many gamers were little, there was always a decided excitement from running into a store and beholding wall upon wall of video game boxes. There were always different reasons for this, be it the exquisite cover art that stood out, causing many youths to beg for the latest and greatest titles or perhaps it was the potential of what lie in the box. It simply could have been the possibility of the fun we as young gamers could be having should we be able to get our hands on that box and the video game goodness inside. However, over time, things have slowly begun to change for those boxes containing small potential worlds for players to enjoy. The ability to download content digitally presents significant growth potential for both gamers and the gaming industry."