Faith West is a Japanese mobile technology firm, whose US division has grand designs for mobile game audio.
What's that? You didn't realise mobile games HAD audio? Well, it's true that a lot of mobile gamers automatically play with the sound turned off – especially if they play mainly in public.
However, turn it on, and you'll realise that plenty of games are afflicted by audio that's plain weedy. This is where Faith West hopes to come in, with a new tool called mXMFTool (pronounced as if you're gagged, presumably).