The industry is witnessing short term performance indicators of next gen console sales but doubt still remains as to their scalability in the mid to longer term. Some platforms are waiting for stronger software launches to drive hardware volumes while software publishers are waiting for installed base growth – one comes with the other but without one the other cannot thrive – a real chicken and egg situation. Screen Digest takes a look at some industry debate.
For Xbox 360, European hardware sales seem to have hit a wall.A scratching of heads has started over questions concerning the long term viability of the platform in some territories. With the UK underpinning European performance and without year on year sales improving across the rest of the region, the platform could be in jeopardy on a global basis.
While some commentators have bet their farms on the outright winner of the next gen war being Nintendo's Wii, others are more cautious, with some suggesting the current market of casual gamers could dry up. Hence the Wii's target market could be saturated more quickly than its competitors as the technology looks increasingly tired by comparison.
Most publishers European management teams feel that the PS3 will win out, especially in Europe where the brand still appears to be impregnable. Brand PlayStation has always commanded respect from a broad parish to come up with what is required to prevail in the marketplace.