Video games have come a very long way from just you, two buttons, and the direction of east. At the rate the industry is growing and flourishing, it wouldn't be a huge surprise to see games surpass films as a better storytelling medium.
With the 2009 coming to its end, it has been incredibly impressive with how the games released this year presented cinematic experiences that feel so organic, and it only looks like it's going to get better. Major blockbuster hits such as Uncharted 2: Among Thieves, Call of Duty: Modern Warfare 2, and Assassin's Creed 2 (Guess things get better the second time around, huh?) definitely drive this point home and in a very big way.