Take-Two CEO thinks Grand Theft Auto 4 DLC was late to the party

Fielding a question on today's quarterly investors call regarding the performance of Grand Theft Auto 4's DLC double-header and the accompanying retail bundle – The Lost and Damned, The Ballad of Gay Tony, and Episodes from Liberty City, respectively – Take-Two CEO Ben Feder admits, "Both we and Microsoft believed there was a big market for GTA 4 episodic content and some factors affected their performance." Calling the two companies' relationship "a historic, strategic partnership" – remember this? – and calling the episodes themselves "profitable contributors to the company," Feder nevertheless offered some insight into what his company could have done to make them even more profitable.