This week, Electronic Arts formed a new casual gaming division called, logically enough, EA Casual Entertainment. It'll publish games across various platforms, including PCs, consoles, handhelds, and mobile phones.
EA isn't alone in seeing mobile as part of a wider casual gaming trend. PopCap Games has traditionally released its casual games online and as PC downloads, while licensing out bestsellers like Bejeweled and Zuma to mobile publishers. However, as PopCap's Andrew Stein explained to us last week, the company is now going to release its own mobile games too, starting with Chuzzle Mobile.
And there's more. Last week, mobile games publisher I-play was bought by online casual firm Oberon Media in a deal rumoured to be worth £55 million. RealArcade has been taking its online casual games mobile for a while now. Publishers including Eidos and Gameloft are also experimenting with releasing their mobile games as PC downloads.