How Google Can Disrupt the American Mobile Phone Market with the Nexus One…and Three Reasons Why it Won't

Google has the opportunity to turn the American phone mobile market on its head with the Nexus One. If it chooses to sell the phone directly to consumers at a price that's close to cost, it would truly disrupt the current American model. When the iPhone 3GS first came out, iSuppli estimated its manufacturing cost to be about $180. So let's say Google sold the Nexus One for $199 - that would be killer! American customers would be getting a high-end phone that's unlocked for a bargain price. Compare that to the costs of other premium unlocked phones, which cost upwards of $500.

Why would Google do this? Well, there are a few reasons. By inflating the installed base, Google could sell more Android apps. The company gets a cut of every app sold through the Android Marketplace. More importantly, it has the opportunity to serve more mobile ads. Remember, at the end of the day Google makes the vast majority of its money selling advertising. If more people are using Android browsers and products that serve mobile ads, the more money Google will make. So in a way, it would selling the Nexus One at cost would be similar to the old razor-and-blade model. Google practically gives away the razor and will make way more money selling the blades.

Having said that (Curb Your Enthusiasm!), there are several reasons why Google will probably not follow this model.

60°

The Best PS5 Headset In 2024

Gamespot: The SteelSeries Arctis Nova 7P is still our favorite PS5 headset, but there are several great alternatives to choose from in 2024.

Read Full Story >>
gamespot.com
80°

LG's 2024 UltraGear OLED 240Hz gaming monitors are already on sale, saving you hundreds

Bruce writes: "We just found two of LG's recently-launched UltraGear gaming monitors that have eye-catching discounts - check them out before the sale ends!"

100°

EKWB reportedly plagued with financial disarray many gaming pc's left without parts

EK Cooling allegedly has slipped itself into a hot soup of seemingly endless financial woes, where it has not paid its staff, suppliers, and contractors for many months as the company is facing liquidity problems and a surplus of inventory left unsold, stuck in the warehouse for a more extended period. Gamers Nexus investigated these claims made by former and current personnel, where he found trails of unpaid bills lasting as long as three to four months and unpaid raises that accumulated for almost a year.

EK Water Blocks has two entities—a Slovenian-based headquarters and a US-based subsidiary, EK Cooling Solutions. Steve narrated the series of events in detail, stating that the company was reportedly irresponsible and negligent regarding payment. Consequently, partners and employees are forced to share the burden of alleged mismanagement. It all begins with its extensive range of products, leading to a surplus of goods. EK has over 230 water blocks, 40 liquid cooling kits, 85 reservoirs, 40 pumps, 73 radiators, and 212 miscellaneous accessories.

Read Full Story >>
tomshardware.com
just_looken3d ago (Edited 3d ago )

Yes this is not about video games directly but indirectly this will impact the pc gaming/workstation space hard.

This company is massive one of two in the water cool space so if it goes poof then thousands out there have no spare parts or half built computers.

SO yeah i know not about a video game but think of it as amd leaving the pc space but this is ekwb that could be leaving water cooling in the pc space

Jayz2cents a supporter of there products also has issues
https://www.youtube.com/wat...

Giblet_Head1d 4h ago (Edited 1d 4h ago )

As someone that has built a watercooling rig. EK is big, but there's so many numerous watercooling part companies out there. EK's stuff isn't exactly amazing quality for the price compared to others either, it's just ok. Much like Corsair. The impact would be negligible long term. For perspective the majority of my parts are XSPC, at most I use EK for my gpu waterblocks and fittings. Both easily replaceable.