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Rentrak Partners with EEDAR on Video Game Analysis

Rentrak Corporation and Electronic Entertainment Design and Research (EEDAR) jointly announced a partnership today, which will see Rentrak's Video Game Ad Monitor data integrated into EEDAR's GamePulse service. The Ad Monitor is an interactive database of advertising circulars from major retailers built for video game publishers. This ad tracking data will be merged with EEDAR's proprietary dataset containing more than 12 million facts on over 10,000 video games.

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industrygamers.com
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