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Habbo Hotel to Track Online Conversations

Online advertising can be a tricky business, especially when it comes to advertising within games or virtual worlds. How do marketers know how effective their campaigns really are? Habbo Hotel, "the world's largest virtual world for teens" with over 155 million registered avatars, hopes to provide a solution with its new measurement tool called Habble. This tool will actually monitor online conversations, thereby providing "fly on the wall marketing insight into the hard to reach under-18's demographic."

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industrygamers.com
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