Today, Apple announced updates to their MacBook Pro line of laptops. The updates include an HDCP compliant (required for Blu-ray playback) nVidia GeForce 8600M GT graphics card and an optional 1080p display for the 17" model. Both of these additions to the product line strongly hint that a Blu-ray drive announcement is forthcoming, possibly as early as next week during Apple's annual Worldwide Developers Conference (WWDC).
Early this year, FastMac produced Blu-ray drives as direct replacements for many Apple products, proving that it can easily be done, though at a cost. Apple, who is a member of the Blu-ray Disc Association (BDA), will have to respond to this third party upgrade or risk losing business to aftermarket vendors. Signs point to that response coming very soon.