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Word Of Mouth Sells The Most Video Games

Kotaku writes: Video game publishers might rethink their marketing budgets when they see the results of the latest study from Waggener Edstrom Worldwide, which indicate that friends are three times as likely to influence a game purchase than traditional advertising.

Have you played (insert game here)?" It's a question most of us have asked when considering a video game purchase, and the answers given are often more influential than marketing campaigns that cost hundreds of thousands of dollars. A study released today by study released today by global integrated communications agency Waggener Edstrom Worldwide, Annenberg School for Communication & Journalism at the University of Southern California, and Harris Interactive. Industry trade groups, surveyed 507 adult gamers between June 6th to July 27th of this year, finding that 33% of those who had purchased a game within the six months prior to the study cited word of mouth from family and friends as the biggest influence on their purchase.

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MultiConsoleGamer2916d ago

This cracks me up. I've never cared for video game reviews and this just proves they don't matter in real life.