"We have been building and supporting systems for industry for many years and are all gamers at home. Looking at the competition, we saw configurations being offered that seemed to be based more on marketing than science. For example, paying hundreds extra for the extreme processor in a system that is not poised to take advantage of the extra horsepower. This, in our opinion, didn't seem fair to the buyer and lead them to believe that by paying more they'd get more frames per second in their games. Also, many competitors offer a dizzying array of options which allows the customer to potentially configure a system that is not balanced and therefore would have a poor performance to price ratio.
Furthermore, we saw the opportunity to cater specifically to the World of Warcraft (WoW) community and set forth to design systems that were geared for that game (as well as others). We lab tested and benchmarked many different games to find a well-rounded solution at each price point. We also decided we wanted to openly publish the benchmark results we observed in our lab so the customer can make an informed buying decision and will have appropriate expectations."