Xbox 360 Most Sought-After UK Christmas Console

IncGamers reports that the Xbox 360 is the most sought-after console for Christmas in the UK, trailed by the Wii and then the PS3.

[Leord]

Really? I thought loads of people wanted a Wii specifically!

[anh_duong]

xbox is actually very popular in the uk.. it is one of the cheapest places in the world to buy an xbox.. you can get an xbox for around 165 usd here

[Xeoset]

Microsoft made an early push in advertising over here and France around the PS3 launch and it really worked for them getting a large install base (ala the boat running through Paris on the PS3 launch day). Then it must have been a word-of-mouth effect as there was more of a buzz concerning the Xbox 360.

The key thing is that the UK is the second largest market in the world. It dwarfs many combined countries in the EU alone, which is surprising considering it is just a tiny island off shore.

[mint royale]

The UK is one of the world's biggest economies. Its an important market to do well in.

[siyrobbo]

The bundle deals here at the minute are crazy

you can get an arcade from amazon, with 2 top new release games (the saboteur, left 4 dead 2, dragon age, forza amongst others) an extra controller and lego batman / pure for £139.99 (approx 225 dollars)

[table]

If we are to go by previous happenings, the wii will still outsell 360 regardless of these studies. I reckon the ps3 and 360 will be pretty close this time round what with the ps3 slim out and a lower price point. The 360 has dominated ps3 in the past because you could get one at less than half the price. The cheapest 360 was £129.99 and the cheapest ps3 was £299.99. That has pretty much been the ps3's downfall.

[Bungie]

the 360 deserves it

such a great console with killer exclusives , online and community

[gaffyh]

Ok so they are going on searches that occurred from the week ending December 5th. Whilst I will admit that this is an indicator of what is to come for the holiday sales, it is by no means a decent sample size. 1 week is not good enough to indicate whether a certain console will sell more than another, and also this only accounts for online sales only.

What about the sales which happen at retail, which as we all know, are more than the online sales.

Despite this data, I'd be very surprised if the Wii didn't come top this year, it is the perfect casual gadget.

[IdleLeeSiuLung]

Other than the US, the 360 second stronghold is the UK. Most other countries prefer the Wii or PS3.

[Trebius]

They're bundling all kinds of things together because they know the PS3 is dominating.

[JokesOnYou]

"hell yeah ps3 is dominating 360 in Nov, look at Black Friday sales, look at teh Amazon.com"

no links, no proof of US Nov #'s, until NPD

"bu, bu, bu, Its only in America the 360 does well. ps3 is dominating everywhere else like in Japan" (UK says hi)

no links, no proof of Euro #'s.

-Lets not even laugh at the sony extremists excuses which only came AFTER, NPD show 360 outsold ps3 in Nov. lmfao, its like they live in a bubble, a n4g bubble, you go outside and theres Mr. Reality saying "Good Morning, I haven't seen you in awhile". lol

JOY

[Mr_Bun]

Even 360 fanboys have to be surprised by this if the 360 outsells it's competition in the UK during Xmas

[vhero]

who the hell are incgamers??? Anyways they are selling well right now thanks to the mass bannings that happened and yeah they are practically giving them away over here as its the only way they can get rid of them! Sony still sell as many consoles at over twice the price! the wii almost outsells them at a more expensive price also. What's that say about the console?

[NecrumSlavery]

Maybe was UK. Not now. And definitely not across EU. JP and EU is Sony Country

[leila01]

The PS3 is better value and you don't get charged to play online.

Yet, outside of Japan, people just prefer the 360, probably because of LIVE (I know that's one of the major reasons I own one).

[lowcarb]

"Even 360 fanboys have to be surprised by this if the 360 outsells it's competition in the UK during Xmas"

I'm very surprised myself considering the lack of big exclusives on 360 in 2009. I honestly thought PS3 had the better year but strangely this is turning into last gen only MS and Sony have switched position. People can hate on 360 all day out of disbelief but really they deserve some sales for all there hard efforts in trying to be excepted in the market. This gen is so balanced in market share to where all the bragging about who's winning is irrelevant. Next year the Wand and Natal will both help turn the tide on Nintendo world dominance.

Edit: lelia
"The PS3 is better value and you don't get charged to play online.

Yet, outside of Japan, people just prefer the 360, probably because of LIVE (I know that's the major reason I own one)."

The PS3 is not a better value to everyone so it all comes down to personal preference and opinion. If anything Blu Ray makes it a better value (or did when a single player was so expensive) but not the price of live because many live features have much more value than PSN.

[Christopher]

This isn't sales, this is based on searching on on the Web for the 360. So, because more people did a search for XBox 360 than they did Wii or PS3, it must mean it's more sought after... not that those who own them do more searching for their game titles at all.

Yeah, talk about a pretty worthless statistic.

[Mindboggle]

Well its impossible to say who outsells who, but whenever ive been into a shop that sells consoles the 360 and PS3 both seem to be selling really well, and I think that there will only be a couple of 1000 units in it...

[silvacrest]

your pretty right, if you wanted to get the absolute cheapest 360 in the UK, you could get one, pre owned with a pad for £70-£80, buying it new is not much more while a PS3 is still expensive in comparison

[Ju]

"UK is the second largest market in the world. It dwarfs many combined countries in the EU alone"

I am not sure if this is ignorance or arrogance.

The UK is the second largest gaming market, true (possibly tightly followed by Japan), but it maybe dwarfs markets like Luxembourg, the Benelux, Switzerland, Austria and the other smaller nations. It certainly does not apply to the German, Italian and the French gaming market, which are pretty close follow ups (50k vs. 45k, for example).

It might apply more to MS than to Sony, though. Because MS has a bigger lead in the UK compared to the other big countries in the EU than Sony has (e.g. Sony sells more in all countries but less in the UK, compared to MS which sells more in the UK but less across the continent).

The UK is only about 20% of the European market.

[DatNJDom81]

Well when you have website like edge, eurogamer, the guardian, and the "AMERICAZZ GAMINNNNNGGZZZ PRESSTSS" talking sh!t about PS3, things like this happen. It doesn't help that Sony advertises with those weird European commercials. Well at least in the beginning. Since I dont live there I shouldn't really speak but lets be real, the PS3 suck articles are prevalent in the western gaming media. Uninformed buyers usually believe that stuff.

[DarkTower805]

The only one so far with any intelligence.

[Foliage]

"Yet, outside of Japan, people just prefer the 360"

Not since the PS3 launched. Unfortunately for your claims Sony has been outselling the 360 consistently in every part of the world, even the US.

And as a matter of fact, the US is the only place the 360 still manages to compete with the PS3. The PS3 is killing in sales everywhere, not just Japan.

Man that koolaid you guys got with your xbox must have been pretty potent.

[SilentNegotiator]

When did this happen?!? What a shocker!

/s

[Dorjan]

I'm surprised the wii isn't!

[ubiquitious]

It's is the gamer's console. The people have confirmed the Xbox 360's dominance with the release of last months NPD, and that's with exaggerated PS3 and Wii sales because of the mass Xbox 360 ban earlier in the month.

The best online, controller, and games. Kudos, Microsoft. This gen goes to you.

[rezenu]

An opinion, not a fact.

[qface64]

to be honest i can barely understand what your even saying

[Guido]

And a poorly informed opinion at that...

[Xeoset]

Honestly, agreed.

Looking at the 360's 2010 lineup, including the 16 games coming to NATAL from the largest games developers out there, it has some stellar games.

With Live constantly pushing the online environment with free social games like 1 vs. 100 (which is f'ing amazing) and the Avatar Racing due shortly, integrated services like Netflix, Facebook (AMAZING for album viewing, Twitter, Last.FM, etc. The free Xboxinsider service, major gaming conventions and events coverage all streamed with a single button. The best online interactions through cross game chat and party support. Indie games, the biggest online games store including Steam. Etc, etc, etc.

There's no faulting it now that its failure rate is BELOW 4% =/

[trancefreak]

Totally disagree ps3 is huge in my country...super huge!!

[mint royale]

Disagree too.

Its a fact that the wii is biggest in almost every single market in the world. Sorry.

[LightofDarkness]

Xeoset sounds like a marketing campaign...

[doG_beLIEfs]

How many of these "sales" are to actual customers? Why do I say this? Near the end of 2006 MS wanted desperately to get to 10M WW in console "sales" so they *stuffed* the channel with millions of 360's and they happily told the world that the 360 install base was at 10M.

The funny thing is for the next almost TWO quarters, MS "sold" almost no consoles. How did they do this, how is it that so many bought a 360 in the 4th quarter yet almost no one did for the 1st 6 months of 2007?

Because MS counts sold to retailers as "sales" where as Nintendo and Sony count sales as sold to actual CUSTOMERS. Sony has been doing so since the spring of 2006 (don't believe me, go find out for yourself) and Nintendo has been reporting actual sales to customers for some time as well. (don't know for how long, find out for yourself)

IMO, in the panic that ensued at Redmond following the sales spike of the PS3, they decided to bring out the same strategy that they employed in 2006 because they felt they needed to do something to curb all of the positive press the PS3 has been getting.

We will know for sure in the coming months when MS shows little in the way of sales in the 1st quarter of next year.

I am sure the million or so banings helped as well...how many want to start all over with nothing when they can just go buy another 360 for $100. (I find it fascinating that the $100 core deal came almost day and date with the mass banings)

Yes MS has done well this generation (and good for us because competition means better experiences and value to the consumer) but lets not forget that the NPD (which does not include Walmart or Amazon or the REST OF THE WORLD) is not the best indicator of how well a system is doing.

MS thinks like a typical American business (results, profits now...who cares about long term) where as Nintendo and especially Sony think long term...years down the road.

Just my opinion this is but I have given myself a leg to stand on with proven facts on past business practices of MS.

RAmen

This link explains what channel stuffing is

http://www.informationarbit...

This link shows that MS admitted to stuffing the channel

http://blackfriarsinc.com/b...

I never said that MS was the only company stuffing the channel. However, Sony CANNOT stuff the channel since they count sales as sold to customers and NOT sold to retail, so no...Sony did not stuff the channel at the end of 2008, unless Sony paid a few thousand consumers to buy thousands of PS3's to show more sales/ sarcasm

Love the disagrees for stating facts...keep 'em coming, you are just proving me right. Why is it the 360 fanboy rufuses to accept facts and defends a company that nickel and dimes them to death?

[mint royale]

@dogs belief

MS did stuff the channel quite largely at the end of 06. As a result in the first quarter of 07 they only sold 0.5 million worldwide.

However channel stuffing was not invented by MS and every coumpany does it if needs be. I don't like MS but surely you can see that sony channel stuffed at the end of 08 and nintendo did quite a few times in the GC era. Its not necessarily a bad thing it just means demand through the year was not quite as high as anticipated. There is no perfect company out there who hasn't been in this situation.

EDIT@ dogs
I respect you man but I'm not going to go into how wrong you are about Sony counting sales to consumers. No company does. Thats why we have NPD, Media Create, Or even VGhcartz!

Sony have no reason to count sales to consumers. They did change the way they report sales - they changed from sales to warehouses (their own)- (shipped to them and to us) to sales to retailers (shipped to us, sold to them as its the retailers that pay them.) Thus when Sony said they had changed and now report sold (to retailers) many people have thought they now track to consumers.

There really is no reason to do that though. The sales figures come on their financial reports and are meant for shareholders not us. Shareholders care about how much money Sony make so they will naturally like every other company give sold to retailer figures as its retailers who pay the money.

Even if they could I don't see Sony spending the time and resources gathering data from the hundreds of thousands worldwide stores to come up with figures lower than the shipped, sold to retailer figures they could give without hardly any effort. If you think that then you don't think Sony is a very smart business at all.

Sorry thats just the way it is in business.

[doG_beLIEfs]

This is from Kotaku (not exactly a Sony loving site) and they say in print..."Looking at the number, it's important to note that Sony - unlike many other companies - counts actual sales, not just units shipped to retail."

Here is the whole article direct from Kotaku...

http://kotaku.com/5157636/s...

[doG_beLIEfs]

Sony knows how many it sells to retailers. So when the call the inventory department at a retailer they can simply ask, how many PS3's do you currently have in stock? Whatever the answer is they can simply subtract it from the amount of consoles that they last shipped and presto alakazam....they have an actual amount of consoles SOLD TO CUSTOMERS.

More than likely the actual system is much more sophisticated and efficient than what I just said but I hope you get the point.

[mint royale]

@dogs
I know that Kotaku article and I know the trash they write. They are just people like you and me and have no business acumen whatsoever. So using them as authority is really silly, especially seeing as they made the same mistake alot of people do and misinterpretted some PR.

And as for your second comment did you ignore my previous comment? Even if Sony decided to spend hours and days ringing up every store in the world constantly to get accurate figures, why would they? They report sold the number of consoles they sold to retailers on their accounts so that the amount of money they have recieved can be calculated. Thats the proper way of reporting numbers in the business world. Sorry but you are just wrong.

[wii ftw]

Agreed mint, even as a ninteno fanboy I can admit that Nintendo and Sony don't track sales to consumers.

Unfortunately too many people blindly follow PR for the truth to be universally accepted.

[doG_beLIEfs]

When I worked for Gamestop at the 4th quarter managers conference I remember seeing a slide from the official Sony reports that showed fiscal quarterly results for SCE hardware sales. This was from one of the many different classes I had to attend during the conference b4 every holiday rush (usually sometime in October) It was given by real Sony reps that would come talk to us. MS, and Nintendo did the same thing. They wanted us to know how well we were doing for their respective companies. In it I specifically remember seeing ** next to the 3rd quarter of fiscal year 2006, it stated that Sony no longer reports sales as SOLD TO RETAILERS but SOLD TO CUSTOMERS.

I will keep looking for this report, I also saw it on the net a few years back and if I find it I will post it here. I am not going to continue with this pissing match (however civilized it may be) over this. I do not own Sony stock but I grow tired of all of the FUD that is spread over the internet so I from time to time try to curb it.

As for it being impossible or to hard to accurately know how many consoles are in actual homes? Why is it so hard to believe that computers and programs can accurately report REAL SALES????????

Computers have mapped the human genome (billions upon billions of strands of DNA) yet they cannot track a anemic few millions of sales??????

Again I used to work for Funcoland/Gamestop...we knew exactly how many consoles sold at each and every store every single day, we knew this by physically counting them (Funcoland) and by computer (Gamestop)

We would then (here is the tricky part) REPORT the sales of consoles from each store to corporate, same for Nintendo, MS....you get the point. So now corporate can take those numbers from every store and add them together, then they report those numbers directly to Sony.

See? not so difficult is it. Sorry for the sarcastic tone of the last paragraph but I find it fascinating that so few can grasp how simple it is for a company to find out how many machines are in people's homes.

[mint royale]

I don't think you get my point though. I never said it was impossible, I just said they wouldn't bother. Financial reports and the way numbers are reported are not how you seem to think.

If you actually find a link from SONY and not some random site making the same mistake as you are I will personally give you my house haha!

Fact is sony does report sold

To retailers.

Sold to them, shipped to us :)

[Guido]

Retailers project their own sales and keep stock low to ensure they release (sell) all console bought from Sony. The only way out is if the retailer agrees to sell back unsold units to Sony and last I checked the retailers typically take a hit for restocking and thus pay Sony money to return unsold units. I have a business degree and know a little bit about retail so if you have any questions let me know.

In the end, sold to retail means sold to consumer since in the end the retailer projects what it will sell then purchases units from Sony.

MS on the other hand employs third party warehouses to store unsold units. That is the only way they can channel stuff. The third party warehouses then take the orders and are in control of the stock though all stock is still under ownership of MS and thus cannot be reported as units sold. Once orders are placed then the console is sold but while it is in the warehouse it is considered unit shipped.

[thetamer]

360 and PS3 both suck. I want a chicken house for Christmas. It has better graphics, looks nicer and you feel more invovled with the real world by feeding them and eating their periods.

MMMMmmmmm, chicken periods

[Maticus]

I'm partial to an egg or two as well. But neither the chicken house nor the egg are great for playing computer games on.

Give me a PC any day :P

[thetamer]

Well that's where you're wrong. Give me an egg any day and I'll be amused for hours.

Did you know, for example, that a person who eats three eggs a day destroys 0.008% of the world's natural resources just by the gas they pass?

And did you know that if you compressed 12 eggs shells together, you'd have a material that was stronger than kevlar?

[rezenu]

...xD

That's just weird.

[Chazmers]

not surprised, the majority of people who want a Wii have now got one especially after last years Wii Fit fad which lasted over the holiday period.

the deals that the 360 have at the moment are the best for value and cheapest.

[AndyA]

Well if I tore open the wrapping paper on Christmas Day and found a 360, I'd probably vomit up my spleen...

... is the kind of comment I definitely will not be writing.

[Malfurion]

Is it because most gamers already have PS3's?

[green]

The 1st 4 products on that list is not surprising because Apple, Microsoft and Nintendo have huge marketing spend for their respective products. There is not a commercial break that goes by with out seeing either Ant & Dec promoting the wii, app store ad for the iphone, skyplayer/music/movie download service or forza 3/MW2 add for the 360.Even the ODST live action commercials are back on air.

Sony was really pushing as hard as the other 3 after the slim launched in terms of commercials but recently, they have started gradually fading away again.

[DelbertGrady]

I've been seeing the Uncharted 2 & Tekken 6 PS3 commercials on a daily basis for the last 2 weeks or so.

[green]

I never said that there are no PS3 commercials but compared to the wii,360 and iphone, it is very low. Xfactor was the biggest TV show in the UK for the past few months, now guess which console they were promoting and also had a commercial broadcasted during every single xfactor commercial break?It was the 360 followed by windows 7 with their "i am a PC" adds.

[jack_burt0n]

literally searched for LOL means nothing at all.

[evilmonkey501]

its leet speak for( laugh out loud)..similar to an emoticon, but are
words instead of an icon.

[ASSASSYN 36o]

LMAO!

[pixelsword]

just nerd slang.

[k jules]

lol is the dutch word for 'fun'

[pixelsword]

Good show.

[rawd]

Lisa needs an Xbox
Dental plan

[evilmonkey501]

http://www.n4g.com/News-63....

heres an article that says the exact opposite.

[Maticus]

Hmm, yes that was published 1296 days ago >_>

[rezenu]

<.< That's hilarious.

[LightofDarkness]

Haha, I'm sorry but that's pretty damn funny.

[ASSASSYN 36o]

LOL!

[green]

....

[TheBand1t]

That failed so hard it came right back around and turned into concentrated win.

[greatjimbo78]

Massive Lulz there chief!

[Redgehammer]

You did see how many days ago that article was published "Published: 1296 days 3 hours ago"?
the following is a much more germane article:
http://www.n4g.com/NewsCom-...

[evilmonkey501]

I know its old...but I couldn't find the one that was written in November, so... I tried my hand at sarcasm...

[solidworm]

banned users are the real reason for that jump,.....retard.

[Johnny Jiron]

that their isn't a million potential PS3 owners to counter that?

[Henry Cain]

Sure it is

[dj55555555]

Yet again as a UK resident I apologise on the countries behalf, its kids running around the shops saying I want that one and the parents saying no!! your having the cheap one. Also no one can top microsoft in a advertising bidding war so almost all multi plat games are shown on xbox ads.

[LesterCorncrake]

i also would like to apologise, but the xbox is a kids toy afterall, its hard to compete with £150 and 4 new games for an xbox but the people should realise that the xbox is stil an xbox after u finish them games, its a crock of sh1t no doubt ive had one and i only realised how bad it is after i got the ps3

[greatjimbo78]

How dare you apologise on behalf of me and millions of other British residents. Power trip much? Change your attitude or you will en-gulf this country in a cloud of smug, emanating from your area!

[dj55555555]

If I’m going to spend my hard earned cash on a product I want the best, why invest in a product that uses old tech ( and somehow manage to stuff it up ) and limits the size of multi platform games? Surely you would want companies like EA, Rockstar, .... making 50gb games on a system that wont fry its self when you ask it to do to much, stop hanging on to a brand and invest in the product that is able to move gaming forward. I loved the first xbox I still use it to play san andreas and halo 1 & 2 it was a fantastic system unlike the 360 which just has rush job written all over it. I’m saying don’t by the 360 and hoping that will force microsoft with there almost unlimited funds to create something spectacular and not just concentrate on leap frogging the competition.

[greatjimbo78]

Yeah that's not my point. I do not care about other people’s choices, that’s why it's called choice. It's just you feel the need to have a superior opinion, and to force said opinion on others. Which frankly winds me up!
Do not for one-second think you have the right to apologise for my actions and choices, as if you have a greater intelligence and U.K 360 owners are so very stupid. Also, do not preach to me about the joys of the PS3. I've had one since launch, and enjoy them both (PS3&360).

[gamer0123456]

seems like Microsoft has usa and uk on lock this holiday.

ps3 uk territory......lol just confused ps3 fanboys

[Capdastaro]

At the Gamestation I work at, we're down to the single digits in the 360s. This last month has been extremely active for 360 and PS3 to a lesser degree. PS3's are selling but most of the ones I've shifted have been pre-owned and usually with a copy of Uncharted 2... So I'm guessing its the people with the 360s already who are buying PS3s, but pre-owned.

Also the UK advertising for the 360 is heavy. Almost every channel has a 360 advert on quite often and really the only Sony advertising I've seen is for the LBP and PSPgo.

I still think PS3 will do extremely well though.

[TheTruth2009]

I know... I know...

Sony Fans will come in here and say "It's a marathon, not a sprint."

But I will re-reference an article from Kotaku yesterday:
"Now, this isn't to say the PlayStation 3 will forever remain lagging behind the 360. It may not! But we're not talking forever here. We're talking 2010. And if Home, Blu-Ray, a movie store, Killzone 2, an all-new piece of PS3 hardware and a hefty price-cut couldn't put the PS3 ahead of the 360 in sales in 2009, I can't see games like MAG, God of War III and GT5 (all games I think will appeal primarily to those already owning a PS3) doing the trick in 2010."

And now, the XBOX360 is STILL winning in the UK. So let's recap:

XBOX360 is KILLING PS3 in the United States.
XBOX360 is KILLING the PS3 in the UK.
Those are the two biggest Markets in the world.
XBOX360 is slightly ahead of the PS3 in Europe overall.
And XBOX360 is behind the PS3 in Japan. (A shrinking market with less influence than in the past.)

THE CONSOLE WAR IS OVER.
Sony has played its last hand.
Slimming down of the console, price drop to $299, and exclusive releases.

And still... Nothing.

And Microsoft is gearing up for its biggest year EVER.
Plus, they have a future slimming down of the console, a minimum of two price drops, and an all new peripheral "Project Natal" in the bank.

And you're relying on THIS to save you:
http://www.gamerzines.com/p...

Good luck with that.

NO ONE CARES.

Just admit it.

[Bungie]

Yeah it's pretty much over in terms of sales

people just like the 360 more

they buy the exclusive and think they're better

the online is unmatchable

the community is fun and far ahead

and with Natal and Halo Reach coming out next year

It's over for this gen

[talltony]

Let me just say this. GT5 is the only racer that will exist in europe next year.
Heavy hitters havent even come yet. GOW3, Agent, and Last Guardian alone will impress the hell out of everyone next year. just watch. You guys above are no gamers and really dont know what your missing with the ps3. But I'll tell you one thing, YOU GUYS ARE MISSING OUT! and thats a fact!

[k jules]

Agreed about GT5, the biggest game for Sony of all time IMO, but GoW3 TLG and Agent are niche and/or not known, I mean GoW never sold extremely well, nor did SotC, Agent doesn't ring any bells among most people who own PS3's

[talltony]

They will be known and will bring alot of attention to sony. Especially the agent from rockstar. They will advertise the hell out of it.

[The Killer]

UK is the third biggest market, first USA then JAPAN then UK!!

not knowing the facts is a problem when u say them wrong but insisting of saying the wrong facts shows a psychological mental illnesses!!

and if 360 is doing that great then how come they made another 4th price cut in the UK for HMV and GAME to 110 GBP with extra accessories??

i know that when a company have a good demand they dont make 4 price cuts in 1 year!!

[FuckinUsername]

Currently in gamestation you can get an Elite, Gears,ODST,Forza 3 and Fifa 10 for £199.99

[LesterCorncrake]

@Xeoset

"...With Live constantly pushing the online environment with free social games like 1 vs. 100 (which is f'ing amazing) and the Avatar Racing due shortly, integrated services like Netflix, Facebook (AMAZING for album viewing, Twitter, Last.FM, etc. The free Xboxinsider service, major gaming conventions and events coverage all streamed with a single button. The best online interactions through cross game chat and party support. Indie games, the biggest online games store including Steam. Etc, etc, etc."

AND yet amazingly it still feels like a childish ass toy, brilliant !

[doG_beLIEfs]

seriously, AMAZING for album viewing? ROTFL brilliant!!!

[xaviertooth]

winter

[nizza]

This is a search engine analytic article.

All it tells you is that the XBOX 360 was the most searched for console of the 3.
It doesn't actually tell you the context of the search.

Crap article that is the same as the crap posted last month :(

[Sir Ken_Kutaragi]

Well on one of the Biggest UK Shop and internet sites these are the 'Most Popular Searches' -

Wii - Go Go Hamster - Christmas tree - Lego - iPod - Ben 10 - PS3 - Christmas lights

NO xBox 360??? ;-D People want 'Go Go Hamster' more!!! ;-D

[avengers1978]

Not really sure were there gettin this info from, by most accounts 360 sales in europe are way down, and since there is a huge audience across the pond for GT then I would wager more people are getting a PS3 with GT5 right around the bend. And 360 sales in Japan are barely above the pspgo...xbots get ready for last place because sony is practicle ahead of you now and the 360 had over a year long lead on the shelves.

[avengers1978]

I guess hope springs eternal, but PS3 will be ahead of the 360 in no time, and that's saying something considering the 360 was out on shelves for over a year before PS3 came out...so with a year less of sales the PS3 and 360 are basically tied right now.

[3sq]

I see, so many people in UK need a replacement 360.

[gamingisnotacrime]

PS3 now at $299, great advertising, peak in sales, and still the 360 stands firm, releases the Jasper model (better version), and sells more than the PS3 in US, and is popular in UK. Honestly i expected MS to do poorly this holiday season with the PS3 price cut, but to my surprise MS has build a solid 360 brand that can withstand the impact of the PS3 expansion. With so many AAA multiplats, and 2010 looking packed of 360 great exclusives, and the Live popularity among online gamers the 360 is here to give a battle to the console that delivers the likes of KZ2, Uncharted 2, MGS4, GoW3, GT5, etc. I think the consumer behavior on sales speaks volumes of how solid the 360 is in front of the great value the PS3 is at $299 (Blu Ray, Wifi etc) and how delivering the Best online experience (although i wont pay for it) can grab the attention of many gamers into the 360 package. The PS brand has already showed great capabilities, and it seems the 360 wont fade away because of this, they both will have to share the gaming industry and for me as a gamer this is great news

[redsquad]

Stuff Microsoft and Sony, I want a Scorponok Headmaster, Castle Greyskull, Skystriker jet, full set of Centurions figures, Robotix building set and Scalextric for Christmas. Modern presents are rubbish!

(And if you remember ALL of them, welcome to middle age!)

[redsquad]

So if I do a Google search looking for information on the flaws of the 360, it does in fact mean I "want one"??

[AliTheBrit19]

very fair point dude

But are we to assume it is purely coincidental that searches for "problems" increase as it comes closer to Christmas?

[LesterCorncrake]

@ greajimbo !

No 1 is questioning your intelligence, however i feel the need to comment on this topic simply because i have experience of lengthy ownership of both consoles.

Here's the deal, the ps3 offers you alot more for your cash, so much more, and i think the main problem in the UK is that the people dont know this, they think their both the same more or less but this couldnt be further from the truth.

Its my opinionated fact that if 360 only owners were given a ps3 for a week they would want to keep it over their xbox, i know this, so do 99% of PS3 owners.

Its unfurtunate also because with so much revenue going to microsoft, less innovative developers are being rewarded for their excellent work.

Which is BAD for gamers, fact.

[redsquad]

Watching something on telly yesterday, can't remember what, but do remember that during certain commercial breaks, literally EVERY OTHER advert was for the 360.
Of course, the "You need an Xbox Live Gold membership to play this game/feature etc." was in VERY SMALL letters at the end, but by that point the hammer has delivered the required blow.

[AliTheBrit19]

Well its just searches

Nothing to write home about, now if it started becoming better selling on websites suck as Amazon, Play.com etc. then take notice.

[Jonny Drama]

Lol i doubt it

[massapeal]

i have to give Microsoft this year they pull a anther one out the hat they pretty smart they now what there doing... i give the 360 2-3 years left for the next xbox to come out....

[rob6021]

It says which console was searched most on consumer electronics websites, now wait a second - maybe these people heard about the RROD and wanted to research that before buying??
In no way is this a survey conducted about what people wanted for the holiday season.

[Bullseye]

as many T.V commercials for PS3 as for 360 in the run up to Christmas so, I don't think advertising is the deciding factor. Personally, I think - possibly for the first time - the PS3 is better value for money, in terms of hardware. However, the British and American Psyche are very similar when it comes to the type of games we like to play, and this seems to be to the 360's advantage. Of course, everybody has their own particular reasons for their choice of console, but there does appear to be a common thread when it comes to the Brits and their cousins across the pond. And Sony fan's,please stop with the 'old tech' argument, it doesn't fool anyone who happens to own both consoles!

[xtreampro_REVENGE]

I'm not a Christian but it looks some of you have forgotten what Christmas is about because from what I've learned it's not about buying a dozen toys for your friends and family but it's about giving to the needy and it's also heavily centred around Jesus (P.B.U.H) which brings me to something else, Why is Father Christmas more famous than Jesus during this period? it makes no sense whatsoever to a Non-Christian.

I'm not trying to start a fight or anything but I just want to know why that is because it seems very wrong to me.

[Halo3 MLG Pro]

Of course. The 360 is the gaming console of choice for this gen. Gaming software outselling the competition with ease with multiple million sellers. North America sales outsold the ps3 and the wii COMBINED. Everybody knows that the 360 has the bigger better gaming library. Good job Microsoft, you beat Sony.

[strickers]

I'm ashamed of my fellow Englishmen/women.We follow US blindly ad without thought.I'd like to take my hat off to the rest of EU for using their collective brains and choosing PS3.I own all 3 and it is comfortably better if you like genres outside of shooting.

[Jdoki]

Did they mention what the search criteria was?

I bet there's a lot of people searching for 'Are there any games worth buying on XBox360 this Xmas'