Wandering on horseback through an arid chunk of Western frontier, your eyes scan the horizon. It's a view made up almost entirely of rocky cliffs, sparse foliage, and a whole lot of dirt. Then you notice an unusual rock formation in the distance. You've never been here before, but it looks somehow familiar.
The realization hits you: That towering rock is identical to the one shown on the treasure map you've been carrying since at least three towns back. You pull open the map and take note of where the hand-drawn arrow is pointing, and a few moments later you've dug up a shiny bar of gold to pay off that bounty on your head.