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Edge Interview: PopCap

As PopCap's vice president for strategic development, Ed Allard has the Herculean task of keeping track of the developer's increasingly complex tangle of products, with the casual giant tailoring its games for everything from the iPhone to Facebook. With Bookworm and Bejeweled Twist having just been launched on DSiWare, Edge caught up with him to discuss working with Nintendo, why PopCap thinks "porting" is a dirty word, and why the creator of Peggle – quite appropriately – always has a lot of balls in the air.

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2895d ago