It's a simple game with a very simple interface, and so I continue to press what has long been my most fervent opinion of iPhone games – the simpler, the better. If the interface is very responsive, the design crisp and pleasing, and the game's objectives simple, with either secondary objectives/levels, or an adrenaline factor, then that's a tried-and-true formula. Games like this will always be around because, simply put, they're idle, guilty pleasures – easy to pick up, easy to put down. Really, what else could we expect from a Swedish designer, Swedish Game Development AB? Scandinavian designs are always crisp and streamlined, so it comes as no surprise their games know how to deliver simple goods. We all have guilty pleasures, so why not indulge in Traffic Rush?