Adding himself to the ever-growing pool of Xbox 360 failure coverage, Seth Jayson of The Motley Fool is warning investors that the Xbox 360's failure rates could hurt its future growth. After receiving the dreaded Ring of Death himself (and some faulty Zunes), Jayson has some fighting words for Microsoft. Of particular note, is the statement that the actual failure rates aren't as important as the perceived failure rates. In other words, the stories of multiple failed Xbox 360s are much louder than Microsoft's claims that failure rates are within the acceptable standard. Jayson admits that, when functional, the Xbox 360 is a topnotch game player and an excellent media hub to boot, but if the public perceives it as faulty, then Microsoft stands the chance of "alienating potential customers and crimping future growth." In conclusion, Jayson notes that Microsoft must address these basic hardware issues before it can effectively execute its plans for new-gen dominance.