GPB writes: "EA Sports' NBA Live franchise reminds us of the resurgent Boston Celtics. Once the benchmark of excellence, the series plummeted to the bottom of the basketball community, the target of angry critics and jaded fans who jumped ship, in this case, to NBA 2K. Then all of a sudden, EA made some moves and jumped right back into contention with NBA Live 08. That carried over to NBA Live 09, where addictive gameplay was paired with Dynamic DNA, daily roster updates that brought fans closer to the NBA experience. Now we have NBA Live 10, a game that features numerous upgrades guaranteed to please hoops fans who love rainbow threes and rim rattling dunks. On top of that, it has one of the most impressive sounding crowds this side of FIFA 10, and those 20,000 screaming maniacs make all the difference." 4/5