A PS3 ad which was deemed 'too violent' has been pulled by the Advertising Standards Agency in South Africa.
No-one gets a hammer to the face, or anything like that - the ad simply pictures the PS3 next to the words "Stocks are limited. Things could get ugly."
Things did get ugly in the US, where muggings and other feuds outside shops spurred authorities to increase security levels for queuing customers.
The ASA, according to Jolt, pulled the ad because it encouraged violence