New IP can take 'years of iteration' to get right - Singularity producer

FPSG writes: "Activision's Kekoa Lee-Creel has a few cautionary words for developers of original game properties. Basically, you shouldn't expect your spark of originality to explode into a system-selling trilogy overnight: these things take time. Not to mention cold hard cash." (PC, PS3, Singularity, Xbox 360)

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