IncGamers' Andy Alderson works out the path EA will need to treat in order to compete with Activision's Call of Duty juggernaut.
From the article: "OK, so it's arguably the least original concept since *insert Green Day album title here* but I really want EA to get this right. As much as I love the Call of Duty series, I still have fond memories of the PS1 MoH games, Allied Assault and, to a lesser extent, Frontlines. I also think a little competition will be good for the consumer and, like in so many genres, push both franchises forward. However, EA has got to do more than wheel Riccitiello out front and centre to sound the EA war cry. It's all good and well for him to call out Activision, but the game has to do the talking. And let's face it, since the schism which saw the project leads for Medal of Honor: Allied Assault form Infinity Ward (and subsequently kneecap the MoH series), the franchise has never been the same. So how can EA effectively challenge Modern Warfare?"